About us

Our Vision
We believe, every pet deserves love and care as family member. Therefore, we are devoted to creating healthy life with every pet.

In 2016, we launched Vigor & Sage pet food in offline channel across Europe. After 5 years, the ultra premium brand expanded rapidly in European and Asian countries.   

During the COVID-19, a lot of offline pet shops and clinics are closed, so more and more pet owners are switching their shopping behavior to online. Meanwhile, many families are facing with challenges that brought from the economic depression, unemployment, and decline of household income. What’s further, people reveal considerable worries about health and immunity issue for both human and pet across the globe.

With such observation and deep concern, we launched NatureBridge, a new DTC (Direct to Consumer)  pet food brand in Europe in 2022.